Mental health awareness campaigns often struggle to balance seriousness with approachability, risking either oversimplification or intimidating clinical messaging. I created a series of mental health awareness posters that addressed topics like anxiety, depression, and seeking help using illustration that felt warm and validating rather than clinical or preachy. The visual approach acknowledged the weight of mental health struggles while conveying hope and actionability, making complex emotional experiences feel seen and understood. These posters demonstrated how thoughtful illustration can create entry points for difficult conversations, reducing stigma through visual empathy rather than statistics or slogans.