Dayo needed a visual identity that would differentiate it from the polished, filtered world of mainstream social media. As a platform designed for authentic daily moments, the app required illustration that felt warm, approachable, and genuinely human rather than corporate or overly designed. I created a suite of custom characters, app illustrations, and scene-based graphics that brought personality to every touchpoint, from onboarding flows to empty states to celebration moments. The illustration system gave Dayo a distinctive visual voice that reinforced its core promise: this is a place for real moments, not perfect posts, establishing a warm, inclusive brand identity in a crowded social platform market.